Curating the Lineup: The Rise of Artist-Controlled Festivals

It’s no secret that musicians earn a significant percentage of their revenue from touring. What they recoup from streaming — which now undergirds the music industry more than ever — represents mere drops in a bucket compared to the financial control they wield through ticket and merchandise sales. As singer-songwriter and producer Mike Errico explained in the New York Times, “The advice given to the creative generators of this multibillion-dollar industry is still one that would be recognizable to a medieval troubadour: Go on tour.”

Read the full article on WATT.

Previous Post Next Post

You Might Also Like